Dynamic Personalized Direct Mail
Direct mail personalized to each recipient with their information, automatically publicated with our partnered printer and our internal updated information, ongoing.
RCI® subscribing member retention automation efforts significantly reduced the number of manpower hours required, while simultaneously greatly enhancing the design structuring and hierarchy within the system. This dual improvement streamlined internal processes, increased overall efficiency with our printing partner and increased renewal rates with members.
Client: RCI Leadership & Marketing
Creative Lead: Julia Bellomo
Graphic Designer: Sarah (Weber) Politan
Project: Retention- Automated
Old design that was not truly automated.
Revised design with clearer information hierarchy for the member and streamlined automation processes for the company.