Dynamic Personalized Direct Mail
Automated dynamic direct mail personalization with membership information; streamlining processes with our partnered printer and our ever-changing internal file information.
RCI® subscribing member retention automation efforts significantly reduced the number of manpower hours required, while simultaneously greatly enhancing the design structuring and hierarchy within the system. This dual improvement streamlined internal processes, increased overall efficiency with our printing partner and increased renewal rates with members.
Client: RCI Leadership & Marketing
Creative Lead: Julia Bellomo
Graphic Designer: Sarah (Weber) Politan
Project: Retention DMs- Automated
Past design.
Revised design with clearer information hierarchy for the member and streamlined automation processes for the company & partnered printer. 2 color printing to reduce costs.