45th Anniversary Branding
Global campaign branding with instruction on various uses, in-office signage for employees (corporate & call centers), social media and e-mail.
*Internal and External Communications.
RCI, the world's largest timeshare vacation exchange network, is celebrating its 45th milestone year. The company has been offering its members the flexibility to exchange their vacation ownership for time at different resorts around the world since 1974.
A forty-fifth anniversary traditionally calls for a sapphire gemstone for a gift. This precious stone is also known as a symbol of longevity and endurance. Being called the “Stone of Destiny”, the star sapphire is believed to bring good luck on journeys. What a prefect basis for a long standing travel companies' anniversary campaign!
Client: RCI North America Marketing Team
Creative Lead: Julia Bellomo
Brand Designer: Sarah (Weber) Politan
“I will forever remember the amazing leader and team player you have been here at RCI. Your team looked up to you in a way that left many managers in awe. In my career, there are only a handful of associates that truly left me with a “WOW” on all fronts. I honestly cannot find words to let you know how AMAZING you are.”
-Lisa Hendrikson, VP, RCI NA Member Marketing